Updated for 2023!
From education to retail, promotional products have their place in industries far and wide. However, an industry where branded merchandise can have a truly profound impact is in the beverage industry. It seems that craft breweries are popping up left and right, the reason being that within the beverage industry there are passionate individuals driven to produce a product that they want to share with the world. Once that product has been produced, the challenge becomes sharing it with consumers.
Xenopsi reports that 49% of consumers use a smart device in-store when purchasing alcohol. Additionally, 78% of those consumers bought a product they had never tried. The overarching message here is that consumers are willing to try new products; however, how do you ensure that your product commands their attention to put your brand in the running for their consumption? Several potential solutions can help keep your brand top of mind to consumers. However, dealer loader items are a surefire way to gain the attention you seek from thirsty consumers.
First, an official definition from Universal Marketing Dictionary:
A dealer loader is a premium or other promotional reward used to encourage a retailer to develop a unique display or product offering.
Dealer loaders are trendy, reusable promotional products that are part of a beverage display. They're designed by a beverage distributor in tandem with a promotional marketing solution (like Stran!) and used to promote a specific product. The beverage distributor's representative normally sets up a dealer loader a few days before a sale, promotion, or big event. When the event is over, the retailer is allowed to keep or raffle off the premium!
A dealer loader item is an attention-grabber! Think of the coolest store display you've ever seen. Was it:
A custom-branded bicycle for a coffee company?
A surfboard for a brewer's latest IPA release?
A tiki bar to inspire hard seltzer purchaseS?
Whatever it was, chances are, it made you look! Dealer loader items sharply contrast the standard advertisements that clutter storefronts. Unique, totally customized, and featuring premium brands, dealer loaders let brands unleash their creativity, tell their brand's story, and show off their fun side!
Dealer loaders add value for buyers and retailers by boosting the visibility of popular products and creating an attractive focal point that grabs buyers' attention.
Dealer loaders increase top-line sales for retailers by driving interest and customer traffic to eye-catching displays!
Dealer loaders maximize distributor profit margin by driving volume sales and improving brand recognition.
When it comes to dealer loader items, your options are endless! Look at some of the many branding ideas our experts and talented in-house designers have helped bring to life.
An effective and creative dealer loader will tell your brand's story in a unique way. Loaders can be sourced or custom-designed for any theme you could imagine! Drive your in-store sales by attracting new consumers, engaging current consumers, and partnering with exciting new trends.
There are many things to think about when designing the perfect dealer loader. Try answering these questions when brainstorming for your next dealer loader campaign:
- What lifestyle activities do your brand support?
- What season best represents your product?
- What current and future campaigns is my brand supporting?
- What timeline do I have to execute these campaigns?
- Which products connect with consumers on a personal level?
- What is the story of your brand?
- What's your budget?
Once you've answered these questions, we recommend working with a marketing promotions expert (like us!) to implement your ideas.
Ready to take your advertising to the next level? Click here to get started. Our talented team will help you brainstorm, design, and promote your brand identity with unique dealer loaders and merchandising displays that will set trends and turn heads on the sales floor!
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Posted in: Promotional products, sales promotions, dealer incentives, point of sale merchandise, beverage marketing, merchandising displays, dealer premiums, branded merchandise.