Program Management 2018-01-08T22:23:29+00:00

Program Management

Every company in the world has to answer the question what makes you different from your competition. Many in the world of promotional products try to say, we’ve got the best prices or we can get you what you need the fastest. And for many who use branded products that’s all they need to hear. But at Stran, we are program management experts. We understand our clients business, their goals, and their strategies and we work with them to build a program that supports those needs. We believe that every branded merchandise program whether promotional, retail, or HR in nature has six pillars on which the program’s success rests.

Six pillars of successful program management

What is a Program?

Programs are generally on ongoing business relationship with our customers where we do more than just source promotional products and ship it to our clients.  Most program clients utilize our warehousing facility based in East Bridgewater, MA and many also have us manage an online store where they can order materials which are housed in our warehouse facility to be shipped to any location worldwide.  Through our partnership with Harte Hanks, a global leader in warehousing, fulfillment, and direct mail, Stran has a tremendous ability to scale programs to fit many different client’s needs.  We also offer a robust and customize-able technology platform which assists in the management of programs.  Depending on each client’s specific requirements and budget we will customize a technology solution specific to their program.

What Kinds of Additional Benefits do Program Clients Enjoy?

Program Clients are provided a dedicated account team to manage all of their business.  Account teams are cross functional and built around each client’s needs.  Account teams are lead by an Account Director who has the primary day to day contact for the client and who is responsible for meeting the goals and commitments of the program guidelines.  Additional team members may include account executives and coordinators, sourcing reps, graphic designers, accounting associates, and/or technology support staff.

These integrated teams bring cross-company knowledge all managed through a single point of contact.  Account teams are also built with team members who have industry experience within the client’s vertical.  This aides in understanding issues that may exist around compliance or privacy as well as having institutional knowledge around what might work and what is trending within specific verticals.

Many of our program clients find that as they entrust our account team with more and more functions, their promotional marketing efforts become more efficient and impactful and they get more hours back in their day to focus on other areas of their marketing strategy.

What are Some Examples of Programs Stran Manages?

Each program is unique to that client but there are some broad categories of types of programs that we have built for our clients. These include:

  • Retail Merchandising
  • Health & Wellness
  • Customer Loyalty
  • Employee Incentive & Retention
  • Corporate Gift Giving
  • Tradeshow & Event Marketing
  • Recruiting
  • Holiday Gift Giving
  • Direct Marketing
  • Uniforms
  • Fundraising
  • Sponsorship Activation
  • Dealer,/Channel Partner/Reseller Marketing
  • Gift with Purchase (GWP)
  • Point of Sale/Point of Purchase Displays

Select a case study below to learn more about how Stran has helped our program clients be more successful in their promotional marketing efforts.

Learn More about Strän

Stran is an extension of your organization.  We support your Marketing, HR and Procurement teams with cutting edge technology solutions and world class customer service to ensure the most impactful message is communicated effectively and efficiently to the desired audience.  Our expertise as program managers and branding specialists is why we are the chosen partner for many Fortune 500 companies, across a variety of industries, to run their promotional marketing, sponsorship activation, recruitment, incentives, retention, and/or wellness campaigns.

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Stran has become a valued and trusted partner of New York Road Runners. Their “best in class” customer service and wide ranging expertise from product sourcing, development, design, manufacturing, logistics, warehouse, fulfillment and e-commerce has made them an important extension of the NYRR team.
Sarah Cummins l Vice President, Business Development & Strategic Partnerships, New York Road Runners - NY Marathon

Read the Case Study

Read the Case Study

Read the Case Study