Promotional Products Are Still Trending in 2017

Promotional Products Are Still Trending In 2017

Let’s take a flashback to 2nd grade when your parent/guardian brought home pens from TD Bank. You most likely had no idea what TD Bank was, but it stuck in your mind and you didn’t mind getting a free toy.  You proceed to bring those pens to school with you the next day to give to your classmates, and everyone is curious about your lime green pens that have a silly name on the side of them.  This pen was able to spread TD Banks brand, without any sales people, just a simple 8 year old.

ASI calculated pens generate 2,805 impressions in the United States.

Now flash into the future when you’re 30 years old. You may have chosen to join TD Bank because as a child you were exposed to the company without even knowing what it was.  This may not be every case, but the point to be made is promotional products to this day have a lasting impact from anyone that receives them.

PPAI states 52.1% of people reported having a more favorable impression of the advertiser since receiving the promotional item.

Once a promotional product has been placed in the hands of someone, it doesn’t only reach the initial audience; its reach often extends to those around them as well. Products can be simple items such as pens, to more exquisite products like portable speakers. The power of promotional products is an endless, growing, 23 billion dollar industry that doesn’t plan on slowing any time soon.  They have been chosen as a top ten marketing trend of 2017, and it couldn’t be more accurate.

Promotional products are a simple, affordable way to spread messages effectively, and to help advertise your brand or company. The recognition of a brand is highly influenced by its visual presentation so effective brand identity is important. Whether you’re trying to connect with customers on a personal level, or trying to spread the word of your company, promotional products effectively do both.

Positive brand image can also be represented through promotional products. An increase on a brands image can set a positive perception of its business. This may lead to a higher likelihood of recommendation towards the business, or further business with current or potential clients.  Promotional products life extends much longer than using digital marketing, because promo items don’t just go away or disappear.  Unless you happen to lose them of course.

ASI concludes promotional products are more affordable and effective compared to other forms of media such as television or radio.

The key to being effective with your promotional marketing campaigns is to understand your goal in giving out a promotional product. This is where Stran excels.  Allow us to help you find your perfect giveaway.  From the beginning of your idea, to the product in your hands, Stran can assist you with the promo products you need.

By | 2018-01-10T19:50:28+00:00 August 1st, 2017|Promotional Products|0 Comments

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