Promotional Product 2018-09-04T19:07:55+00:00

Promotional Products

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Why Promotional Products?

Are promotional products a real part of your marketing mix or just an afterthought?  Do you know that promotional products have a lower cost per impression than advertising on prime time TV, in national magazines, or in major newspapers?  And the average promotional item is held onto for more than six months.  Check out these stats:

  • Cost per impression for a promotional pen is $.001

  • Average length a promotional product is kept by it’s recipient: 6-14 months

  • 63% of promotional products are passed on to 2, 3, 4, or more owners

  • Promotional products have an average cost per impression equal to or lower than any other form of advertising

The key to a successful campaign with promotional products is first to identify the goal of the product and then to understand the message you are trying to convey. Once you have accomplished this, choosing a simple and affordable product to educate, influence, and reinforce that message to your targeted audience can be streamlined and more efficient.

Stran makes it our business to understand your organizational goals. In doing so, we provide customized products and solutions to help achieve both your short and long-term objectives.

What Are Promotional Products?

Promotional products, otherwise known as premium incentives, corporate gifts, or Schwag (swag), are custom branded merchandise used in marketing and communication programs as well as employee recruitment, incentive and wellness programs. They are typically given away to promote a company, corporate image, brand, product launch, or event.

Promotional products play a much bigger role in the education and integration of brand messaging than most people give them credit for.  Their impact is instant and far reaching while providing a consistent brand message for an average of 6-14 months.  Promotional products are generally associated with positive feelings towards the company branded on the product. 85% of consumers will recall the advertiser who gave them a branded product and they are 2.5x more likely to have a positive opinion of the advertiser than those who recall internet advertisers.

  • Lower cost per impression
  • Better recall
  • Longer period of impression
  • Higher brand association

Those are hard stats to beat!

Different Uses of Promotional Products

Promotional products can be used in several different capacities to reinforce your brand messaging. Here are just a handful of ways to incorporate branded product into various aspects of your business.

  • Corporate and Client Gifts
  • Trade Show / Event Giveaways
  • Employee Rewards & Recognition Programs
  • Recruiting Programs
  • Reinforce Sales and Marketing Initiatives for Employees
  • Sales & Partner Programs
  • Consumer Reward and Loyalty Programs
  • Holiday & Seasonal Gifts

Most organizations don’t fully understand the availability of brands or breadth of products available to them for branding programs.  When we say, “You can put your logo on just about anything” we mean it.  Here are a few examples of core product categories used industry wide.

  • Writing Instruments
  • Apparel  & Outerwear
  • Bags
  • Calendars
  • Desk/Office Accessories
  • Drink-ware
  • Caps/Headware
  • Technology Products (USB & flash drives, powerbanks, , protective cases, Bluetooth products, screen cleaners, and  more)
  • Health and Safety Products
  • Food Gifts
  • Journals, Portfolios & Padfolios
  • Tradeshow Displays, Table Skirts, Signage
Stran is an extension of your organization.  We support your Marketing, HR and Procurement teams with cutting edge technology solutions and world class customer service to ensure the most impactful message is communicated effectively and efficiently to the desired audience.  Our expertise as program managers and branding specialists is why we are the chosen partner for many Fortune 500 companies, across a variety of industries, to run their promotional marketing, sponsorship activation, recruitment, incentives, retention, and/or wellness campaigns.

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We always turn to Stran when we have a creative out-of-the-box idea. They are great at problem solving and always coming up with a unique solution for us. They also never blink an eye at our crazy fast turnaround times. We are always confident in working with Stran that the end result will be high quality products, on time, and on budget.
Natalie Porto - VP Executive Experience Director, Arnold Worldwide

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