Spotlight On Stran
Prioritizing Connection: Why We Visit Our Clients IRL
At Stran, we pride ourselves on our commitment to partnership. One of the ways we back our values up with action is by getting out from behind the screen and meeting with our clients in person.
These visits help us spark ideas, build trust, and create even stronger merchandise programs together.
Click the + to learn how we build lasting relationships! 👇
In a world where virtual meetings rule the calendar, taking the time to visit our clients IRL makes a big difference. It’s not just about a handshake. It’s about:
👚 Product Previews You Can Actually Touch
Holding the product in your hands sparks real ideas. These visits help our clients get a feel for products, imagine what’s possible, and make more confident merch decisions.
📊 Program Reviews That Go Deeper
Our clients never need to question how their programs are going. We walk through what’s working, share performance insights, and offer ideas for future campaigns and product drops.
🤝 Relationships That Go Beyond Business
Yes, we bring the data and creative strategy—but we also bring the fun. That human connection? It’s part of why our clients trust us and stick with us.
🚧 Behind-the-Scenes Access That Builds Trust
We love pairing client visits with supplier meetups or warehouse tours. This lets our clients take a closer look at how merch programs come together, and form deeper connections with our industry partners. It’s a powerful way to educate, inspire, and strengthen relationships within our network.
💥 Quality Fabrics & Eye-Popping Designs
Swannies has become a staple in our curated merchandise collections for many reasons, but their fabrics and designs are big factors. Whether you're rocking a patterned polo, performance shorts, or a stylish hat, Swannies products will have you looking sharp and staying comfortable on the course.
🌎 Environmental Impact
In an effort to reduce their environmental impact, Swannies uses 100% sustainable packaging and has turned over 10 million recycled water bottles into Swannies products. Their REPREVE fabric is used in half of their products, cutting energy use by 50% and carbon emissions by 30%.
💡 Always Innovating
The Swannies brand is a favorite among the golf community today, but it all started in 2015 with the simple idea of a soft spiked golf sandal. Ten years later, this company is still innovating new products and design to blend style and function on the course.
Industry News
The SWAG Act: Why We’re Paying Attention
A proposed bill in Congress is raising eyebrows in the merchandise and promotional products industry.
The SWAG Act (short for “Stop Wasteful Advertising by the Government Act”) would ban federal agencies from using taxpayer dollars on branded merchandise. It’s based on the assumption that swag is wasteful. But if you’ve ever been delighted by branded merch at an event, received a curated gift from your favorite company, or proudly sported a branded tee from a local cause, you know better.
In our latest blog, we’re breaking down what this legislation means, what it gets wrong, and why we’re standing up for the power of branded merch to drive connection, participation, and impact.
Check out the blog for our take 👇
From The Blog
The Psychology of Merch: Why It Works
Ever wonder why branded merch is so effective? It’s not just about logos—it’s about how people think, feel, and behave.
In our latest blog, we break down the psychological principles behind great swag. From reciprocity and emotional connection to the power of tangibility, you’ll learn how the right merch can drive loyalty, boost engagement, and support your brand goals.
Check out the blog to dive deeper.
