Spotlight On Stran
Women On the Rise: Empowering Women In Our Org, Industry, and Beyond 💪
Women On the Rise is our initiative designed to uplift, connect, and empower women across our organization and industry. Whether it’s through mentorship, networking, or tackling big career conversations, this is a space where women (and allies!) come together to learn, lead, and shape the future.
Want to see what it’s all about? Click the + button to get the scoop 👀
Led by our SVP of Client Strategy and VP of Sales, Women On the Rise is all about creating opportunities for career growth, leadership development, and meaningful connections. Here's how we make it happen:
✨ Featured Speaker Series – Each month, we bring in an inspiring speaker to share their expertise, experiences as a woman in the workplace, and practical strategies for career growth and self-empowerment.
💡 Hot Topics & Breakout Conversations – We tackle relevant industry topics like leveraging AI in business, leadership strategies, and career advancement—then dive into brainstorming and discussion in breakout groups.
📚 Women On the Rise Book Club – A space to share and discuss books that fuel growth, covering everything from professional development and sales strategies to creativity and women’s empowerment.
🎤 Annual Women On the Rise Panel – As part of our Stran Open House, we host a panel featuring dynamic women leaders who share insights, advice, and experiences in an open, engaging discussion.
🤝 Industry Networking & Professional Development Events – We attend women-focused networking and leadership events throughout the year, connecting with other professionals and gaining fresh perspectives to bring back to Stran.
Product Picks:
Spotlighting Huk 🪝
Born from a love of life on the water, Huk (pronounced "hook") creates high-performance fishing and outdoor gear built to handle whatever adventure comes next. Designed for durability, comfort, and protection, their apparel blends technical innovation with effortless style—whether you’re casting a line, chasing the next catch, or just soaking up the sun.
Click the + to see why we're fans of this new apparel brand!
Committed to Quality
Everything Huk makes starts with a performance-first approach, whether it's a technical fishing shirt that keeps you cool on the water or a go-anywhere style that looks just as good at a dockside dinner. Form meets function, with gear designed to perform in any condition.
A Modern Approach to Timeless Looks
Huk reinvents the classics. Your favorite woven button-down fishing shirt, boat boots, and lightweight pants? Each of those gets a refreshing upgrade for long days on the water and wherever the day takes you next.
Made to Play
Huk’s attitude is simple: get out there and enjoy the water. Their designs are streamlined yet packed with personality, combining function, comfort, and a love for the great outdoors.
Industry News
Tariffs Shake Up the Industry 🗞️
The latest tariff announcements in the US are making waves across the promotional products industry and beyond.
Understandably, this raises concerns: How will this impact pricing? What does it mean for sourcing? And most importantly—how do we continue to ensure our clients receive high-quality branded merchandise at competitive costs?
Click the + to learn how we're navigating the global trade market changes 👇
The reality is that tariffs introduce challenges across the supply chain. But if there’s one thing we’ve mastered in our 30+ years of business, it’s adaptability.
Our Approach: A Blended Strategy for Stability
Rather than simply absorbing costs or passing them on, we take a proactive approach to sourcing, pricing, and fulfillment to mitigate the impact and ensure long-term stability:
🌎 Strong Global Partnerships & Expanded Production – Our extensive supplier network allows us to negotiate optimal pricing while expanding production into new areas. With manufacturing partners in Vietnam, Cambodia, India, Bangladesh, and other regions, we’re diversifying our sourcing strategy to maintain competitive pricing and product availability.
🏠 Domestic Sourcing & Warehousing – We’ve strategically built a network of U.S.-based suppliers and warehouses, giving us the flexibility to pivot when global conditions shift and reduce the impact of international trade fluctuations.
💰 Strategic Cost Management – While tariffs affect manufacturers, suppliers, and distributors alike, industry precedent is to share the cost burden across the supply chain—meaning it doesn’t translate to a direct price hike on the final product.
Your Partner in Uncertain Times
Tariffs are complex, but they don’t have to derail your branded merchandise strategy. Our diversified sourcing approach and strong industry relationships allow us to navigate changes effectively—ensuring our clients continue to receive high-quality, cost-effective solutions no matter the challenge.
Have questions? Let’s talk about how we can support your needs.
From The Blog
Mastering the Tradeshow Game: Tips for Success 🏆
Tradeshows are more than just showing up with a booth; they’re a chance to elevate your brand, connect with key audiences, and drive real results. But how do you make sure you’re getting the most out of your investment?
From pre-show planning and engagement strategies to post-event follow-ups, our latest blog covers everything you need to know to maximize your impact, boost brand visibility, and stand out from the crowd.
Check it out below!
