Wahlburgers, a global restaurant chain founded by Paul Wahlberg and his celebrity siblings Mark and Donnie, sought to enhance their merchandising strategy.
With operations expanding across the U.S., Canada, and the U.K., maintaining consistent global branding was a top priority.
To address this, Wahlburgers needed a centralized solution for both B2C retail and B2B franchise needs, starting with an e-commerce platform for customer sales and expanding to include a system for franchisees to efficiently order and restock inventory.
